adidas Originals Product Launch
adidas Originals celebrated its first sneaker designed exclusively for women by hosting a #TLKS session and media brunch in NYC. Editors were invited to watch the panel conversation live and experience the shoes firsthand. The debut shoe, Arkyn, was accompanied by a campaign all about the creator. The brand partnered with influential female creators, such as Florencia Galarza and Ana Kras. #TLKS, created by adidas, is a series of panel discussions designed to engage a meaningful dialogue about creativity, identity, and culture in an intimate way.
A warehouse space in West Village was transformed into a showroom for the products and a minimal film set was designed for the panel discussion. Oversized imagery flanked the room, featuring the campaign influencers, and a sculptural, floral installation acted as a branded photo-op for guests.
A warehouse space in West Village was transformed into a showroom for the products and a minimal film set was designed for the panel discussion. Oversized imagery flanked the room, featuring the campaign influencers, and a sculptural, floral installation acted as a branded photo-op for guests.
Role _ Design Director & Design Lead
Partner _ Refinery29
Location _ New York City, New York
Campaign Photography _ Renell Medrano
Partner _ Refinery29
Location _ New York City, New York
Campaign Photography _ Renell Medrano
Collaborations _ Flower Bodega