adidas Boost Product Display
adidas Boost, a technology that changed the course of running forever, introduced a midsole made from thousands of expanded particles that work together to deliver an uptick of energy return in every stride. The latest iteration of this revolutionary shoe innovation was featured at a press preview in New York City.
The product display design allowed for a tactile and interactive experience for editors to engage with the cushioning first-hand. Clusters of white spheres, suspended above and encompassing the minimalistic display, represent the midsole technology particles.
The product display design allowed for a tactile and interactive experience for editors to engage with the cushioning first-hand. Clusters of white spheres, suspended above and encompassing the minimalistic display, represent the midsole technology particles.
Role _ Creative & Design Lead
Partner _ Dera Lee Productions
Location _ New York City, New York
Photography _ Sean Smith Photography
Partner _ Dera Lee Productions
Location _ New York City, New York
Photography _ Sean Smith Photography