Timex Product Launch
Timex debuted their new collection at a private press preview in Midtown. Inspired by significant decades in the brand’s history, each collection was brought to life by individual vignettes stylized to the period and highlighting the watches. Celebrating the 1920s, 1940s, 1960s and 1980s, each section included a featured texture wall and scenic furniture and props to finish the scene.
The consistent fan favorite of the watches on display was the revivial of the classic 1980s T80 digital watch. These colorful and nostalgic watches were highlighted on a playful wall of tubes covered in brightly colored leg warmers.
The consistent fan favorite of the watches on display was the revivial of the classic 1980s T80 digital watch. These colorful and nostalgic watches were highlighted on a playful wall of tubes covered in brightly colored leg warmers.
Role _ Creative & Design Lead
Partner _ MKG
Location _ New York City, New York
Partner _ MKG
Location _ New York City, New York