The Warby Parker Holiday Spectacle Bazaar
Before this online wunderkind brand opened its first brick and mortar, Warby Parker created a month-long pop-up in the heart of SoHo celebrating the holiday season. Taking over an abandoned industrial metal shop, the brand created an eccletically festive space including two large yurts as a focal point of the design. The first was transformed into a WP showroom and the second into a transitional retail space for partner brands, such as Best Made, to create a holiday shop. Guests could purchase christmas trees from an authentic NY street vendor, finish their holiday shopping, have an eye exam and purchase perscription glasses all in this one-stop-shop.
The month was filled with daytime events, such as holiday card letter pressing sessions, and festive evening parties with all the holiday dressings and even a paint by number winter-themed photo booth. Live DJs performed on the mezzanine level surrounded by a tissue paper tassel ceiling installation. Following the holidays, the venue stayed open to sponsor a re-gifting event for charity with Housing Works, where anyone could drop off those thanks-but-no-thanks gifts to be donated to those in need.
The month was filled with daytime events, such as holiday card letter pressing sessions, and festive evening parties with all the holiday dressings and even a paint by number winter-themed photo booth. Live DJs performed on the mezzanine level surrounded by a tissue paper tassel ceiling installation. Following the holidays, the venue stayed open to sponsor a re-gifting event for charity with Housing Works, where anyone could drop off those thanks-but-no-thanks gifts to be donated to those in need.
Role _ Creative & Design Lead
Partners _ MKG & Partners & Spade
Location _ New York City, New York
Partners _ MKG & Partners & Spade
Location _ New York City, New York