Secret Deodorant Product Launch
Secret Deodorant celebrated three product lines at a female empowered press preview in New York City. Each deodorant line inspired vignette-style product displays and unique activities for editors to learn about the different collections.
The Active Happens station featured a microscopic camera, allowing guests to view their tiny sweat molocules, proving that even your fingertips stay actively on-the-go. The Everyday Clinical Protection vignette, showcased an odor grader demonstration performed by Secret’s official odor grader (and yes, that is a real job!). The hero product, Freshies, was celebrated within the #Freshiesonthefly zone. Guests were invited to fill their purses with fun necessities such as phone chargers, mints and of course, Freshies deodorant to ensure everyone was equipped with all the on-the-go essentials. Editors utilized lay flat stations to snap insta-worthy product shots and the highlight of the event was a Freshies-inspired photo booth featuring a pastel colored, larger-than-life balloon installation.
The Active Happens station featured a microscopic camera, allowing guests to view their tiny sweat molocules, proving that even your fingertips stay actively on-the-go. The Everyday Clinical Protection vignette, showcased an odor grader demonstration performed by Secret’s official odor grader (and yes, that is a real job!). The hero product, Freshies, was celebrated within the #Freshiesonthefly zone. Guests were invited to fill their purses with fun necessities such as phone chargers, mints and of course, Freshies deodorant to ensure everyone was equipped with all the on-the-go essentials. Editors utilized lay flat stations to snap insta-worthy product shots and the highlight of the event was a Freshies-inspired photo booth featuring a pastel colored, larger-than-life balloon installation.
Role _ Creative & Design Lead
Partner _ Dera Lee Productions
Location _ New York City, New York
Photography / Videography _ Sean Smith Photography
Partner _ Dera Lee Productions
Location _ New York City, New York
Photography / Videography _ Sean Smith Photography