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Reebok Human Dispatch Service   
Reebok created a press-worthy campaign for the new ZJet running shoe. Brand enthusiasts were asked to tweet their shoe size and location within New York City. Teams of athletes, including UFC champion Johny Hendricks, were inlisted to run gifted shoes to participants, meeting them on street corners, within office buildings, and homes alike. The Human Dispatch Service was outfitted in HDS Reebok shoes and apparel and dispatched from custom branded black vans navigating the city limits.




Role _ Design Director & Graphic Design Lead
*not involved with video production components
Partner _ MKG
Location _ New York City, New York