Pamella Roland New York Fashion Week
Taking a minimal approach, subtle hints of the collection’s 1960s Cannes Film Festival inspiration were used to create the runway set. Pre-show, a projected black and white image featuring flashes of red carpet photographers was the focal point of a darkened room, allowing guests a hint of the collection to come.
As the show began, the runway lights amplified the room, illuminating the Pamella Roland logo mounted to the back wall. Reminiscent of the nostalgic Hollywood film scene, as well as the glimmering sunset beaches of the French Riviera, the finishing touch of glamour was added to the runway itself, using a shimmer texture that glistened as models walked the catwalk.
As the show began, the runway lights amplified the room, illuminating the Pamella Roland logo mounted to the back wall. Reminiscent of the nostalgic Hollywood film scene, as well as the glimmering sunset beaches of the French Riviera, the finishing touch of glamour was added to the runway itself, using a shimmer texture that glistened as models walked the catwalk.
Role _ Design Director & Design Lead
Partner _ MKG
Location _ New York City, New York
Partner _ MKG
Location _ New York City, New York