New Balance Pop-Up Gym
Editors were asked to preview New Balance’s latest collection in a memorable way by creating a pop-up gym for guests to sample the shoes, while breaking a little sweat. The clean, white space was designed with pops of vibrant color and bold graphic treatments, creating the ultimate Let’s Make Excellent Happen experience.
Inspired by the collection itself, the space was broken out into 5 interval work-out stations themed Tone, Flow, Fight, Grind, and Bounce. Product displays were integrated into each station, allowing guests to gain product information between sessions. Following the workout, editors previewed the apparel collection in the Recovery lounge and helped themselves to the make-your-own trail mix bar.
Inspired by the collection itself, the space was broken out into 5 interval work-out stations themed Tone, Flow, Fight, Grind, and Bounce. Product displays were integrated into each station, allowing guests to gain product information between sessions. Following the workout, editors previewed the apparel collection in the Recovery lounge and helped themselves to the make-your-own trail mix bar.
Role _ Creative & Design Lead
Partner _ MKG
Location _ New York City, New York
Partner _ MKG
Location _ New York City, New York