Microsoft Imagine Bowl at Super Bowl 50   
In NFL’s historic 50th season, Microsoft wanted to tell the story of how their technology has empowered the game of football. The Microsoft Imagine Bowl was conceived as a competition, asking fans to use their imagination to inspire new innovations that could improve the sport.

To conclude the nationwide competition, Microsoft created a cutting edge technology-focused event with music performance by Duke Dumont, during Super Bowl weekend, to celebrate the winners of the Imagine Bowl and debute the winning idea, which would then be developed by Microsoft.

The venue was designed with 270° projection mapping, LED-controlled wristbands, state of the art lasers, and cryo jets, all synchronized to completely immerse guests into the future of tech. Microsoft products were on display for guest interaction and Xbox gaming kiosks, featuring Forza Motorsport Six and Madden 16, were sprinkled throughout the space allowing fans to play against NFL stars, such as Drew Brees and Mark Ingram.





Role _ Creative & Design Lead
Partner _ Wasserman
Location _ San Francisco, California