Maybelline New York Fashion Week
Maybelline was the official makeup partner for Mercedes-Benz Fashion Week over the course of several seasons. The brand had prime real estate within the tents that was reinvented each season to highlight Maybelline’s latest collections and campaigns.
A multi-level lounge was designed for media to report on the fashion collections between designers’ shows. The booth featured live-streaming of all the shows, work stations for editors, and a product counter where fashionistas could snag the latest must-have product from Maybelline. The focal point of the design was a custom built M marquee sign made from colored bulbs that switched hues each season to match the current campaign.
In addition to the front of house experience, a private back of house lounge and step and repeat was constructed for talent and media to conduct interviews.
A multi-level lounge was designed for media to report on the fashion collections between designers’ shows. The booth featured live-streaming of all the shows, work stations for editors, and a product counter where fashionistas could snag the latest must-have product from Maybelline. The focal point of the design was a custom built M marquee sign made from colored bulbs that switched hues each season to match the current campaign.
In addition to the front of house experience, a private back of house lounge and step and repeat was constructed for talent and media to conduct interviews.
Role _ Creative & Design Lead
Partner _ MKG
Location _ New York City, New York
Partner _ MKG
Location _ New York City, New York