Madison—USA Concept Shop
Madison—USA teamed up with Fat Tiger Workshop to open its first brick and mortar pop-up concept experience in the Midwest’s Heartland. Founded in Chicago, in part by Evan Turner, a The Ohio State University former basketball star turned professional athlete, the Columbus location was a natural fit for this urban brand.
The space, highlighting a minimal design approach, featured branded turf walls, product displays, in addition to a customized arcade game and vending machine. The venue showcased the street-style clothing collections of the namesake brand, as well as designer brands including Levi’s and Death to Tennis.
The overwhelming success of the pop-up shop led to a permanent store opening within the same location in the Short North.
The space, highlighting a minimal design approach, featured branded turf walls, product displays, in addition to a customized arcade game and vending machine. The venue showcased the street-style clothing collections of the namesake brand, as well as designer brands including Levi’s and Death to Tennis.
The overwhelming success of the pop-up shop led to a permanent store opening within the same location in the Short North.
Role _ Creative & Design Lead
Partner _ Werc Network
Location _ Columbus, Ohio
Partner _ Werc Network
Location _ Columbus, Ohio
Collaborations _ Fat Tiger Workshop