Lime Crime Product Launch
Lime Crime is a brand that is anything but boring, going as far as coining the tagline Makeup for Unicorns. LC’s release of their new augmented reality app was brought to life at a press preview in New York City. The hero product, Venus XL II, featured a collection of goddess-inspired grunge eye shadows. The app, when used with product packaging or the Venus XL II step and repeat designed for the event, allowed brand fans to experience Venus come to life with AR technologies.
The venue was adorned in cotton candy colored decor, transporting guests into Lime Crime’s playful and colorful world. Stylized product displays dressed the space, highlighting collections such as Unicorn Hair Rainbow Mists and Goddess Gang Lipsticks. A live DJ performed amongst cascading florals, pink palms, and a disco ball creating an enchanting and whimsical design moment that tied the event’s aesthetic together.
The venue was adorned in cotton candy colored decor, transporting guests into Lime Crime’s playful and colorful world. Stylized product displays dressed the space, highlighting collections such as Unicorn Hair Rainbow Mists and Goddess Gang Lipsticks. A live DJ performed amongst cascading florals, pink palms, and a disco ball creating an enchanting and whimsical design moment that tied the event’s aesthetic together.
Role _ Creative & Design Lead
Partner _ Dera Lee Productions
Location _ New York City, New York
Photography _ Sean Smith Photography
Partner _ Dera Lee Productions
Location _ New York City, New York
Photography _ Sean Smith Photography