Glacéau vitaminwater & 50 Cent’s Sundance House
Vitaminwater paired up with 50 Cent to host a week-long event to accompany the Sundance Film Festival. Taking over a winter lodge-inspired mansion in Park City, the space was designed with touches of vitaminwater strategically integrated throughout the venue. Each room was themed to a specific vitaminwater flavor, integrating props of that flavor’s color cleverly into the space.
The week was programmed with invite-only events for festival goers. From star-studded yoga sessions to intimate film screenings to blow-out parties with live performances by 50 Cent and his closest friends, Glacéau brought a lively set of activities for guests of Sundance.
The week was programmed with invite-only events for festival goers. From star-studded yoga sessions to intimate film screenings to blow-out parties with live performances by 50 Cent and his closest friends, Glacéau brought a lively set of activities for guests of Sundance.
Role _ Creative & Design Lead
Partner _ MKG
Location _ Park City, Utah
Partner _ MKG
Location _ Park City, Utah