Dell SXSW
South By Southwest is the ultimate playground for all things film, music, and technology. Creatives take over Austin each year to see the latest and best innovations from grassroots companies, entrepreneurs, and powerhouse brands alike.
Dell Technologies was represented in full-force in the heart of the festival. The brand took over an industrial building and parking lots flanking the venue to bring guests their latest offerings. A multi-functional space, the design was built to shift seamlessly from panel discussions to live media reporting to concerts. The space was divided into product zones including Dell Canvas, Alienware Gaming, 8K Viewing, Rose Gold, Audio, and—the highlight of the installations—a custom VJ booth where guests were invited to transform their surroundings by controlling the projection mapping and lighting within the activation cube.
Dell Technologies was represented in full-force in the heart of the festival. The brand took over an industrial building and parking lots flanking the venue to bring guests their latest offerings. A multi-functional space, the design was built to shift seamlessly from panel discussions to live media reporting to concerts. The space was divided into product zones including Dell Canvas, Alienware Gaming, 8K Viewing, Rose Gold, Audio, and—the highlight of the installations—a custom VJ booth where guests were invited to transform their surroundings by controlling the projection mapping and lighting within the activation cube.
Role _ Creative & Design Lead
Partner _ Lacy Maxwell Experiential
Location _ Austin, Texas
Partner _ Lacy Maxwell Experiential
Location _ Austin, Texas