Dairy Queen Product Launch
Dairy Queen’s New Summer Treat Menu was debuted with a family-friendly press launch in NYC. In the spirit of summer, guests were invited to sample ice cream and treat themselves to manicures, massages, shoe shines, makeup touches and aromatherapy at DQ self-care stations. #happytastesgood was brought to life with a pool party themed photo booth and a prop filled layflat station for that perfect insta-worthy ice cream photo.
The space was designed in a summer-inspired color palette of oranges, pinks and purples. The self-care stations were accented with green turf and colorful adirondack chairs. Sun umbrellas canopied the treat bar and ice cream artwork was displayed throughout the space to continue the celebration of all things summer and all things DQ.
The space was designed in a summer-inspired color palette of oranges, pinks and purples. The self-care stations were accented with green turf and colorful adirondack chairs. Sun umbrellas canopied the treat bar and ice cream artwork was displayed throughout the space to continue the celebration of all things summer and all things DQ.
Role _ Creative & Design Lead
Partner _ Dera Lee Productions
Location _ New York City, New York
Photography _ Sean Smith Photography
Partner _ Dera Lee Productions
Location _ New York City, New York
Photography _ Sean Smith Photography