Converse & Target Product Launch
Target collaborated with Converse to debut the classic Converse One Star shoe being sold at Target stores. Editors were invited to preview the collection displayed within vintage-school themed vignettes. Live models wearing the One Star shoes and Converse apparel engaged with the sets, which included an artist’s studio, the music lover’s apartment and an athletic locker room scene.
Role _ Creative & Design Lead
Partner _ MKG
Location _ New York City, New York
Partner _ MKG
Location _ New York City, New York