Color Factory New York City
Color Factory’s mission to bring joy through the celebration of color was never more important than with the re-opening of CF’s flagship New York City location post the COVID-19 pandemic city shutdown. An all new room experience was debuted in collaboration with the Milan-based creative duo, Carnovsky.
RGBNYC celebrates three different perspectives of New York City, each represented in its own primary color. Merged together in a single image, the result is both dreamy and disorienting. As changing colored light washes over the image, a secret scene is revealed. Custom created composites of Central Park, the NYC skyline, and iconic NY cultural elements were celebrated in each of the colored scenes.
RGBNYC celebrates three different perspectives of New York City, each represented in its own primary color. Merged together in a single image, the result is both dreamy and disorienting. As changing colored light washes over the image, a secret scene is revealed. Custom created composites of Central Park, the NYC skyline, and iconic NY cultural elements were celebrated in each of the colored scenes.
Role _ Design Director & Design Lead
Partner _ Color Factory
Location _ New York City, New York
Photography _ Susan Retterbush
Partner _ Color Factory
Location _ New York City, New York
Photography _ Susan Retterbush
Collaborations _ Carnovsky