Color Factory Houston   
Color Factory, an experiential art exhibit inspired by the joy of color, opened its newest location in Houston. This diverse city was the inspiration for the design’s color palette and essenses of the city’s culture can be found throughout this engaging chromatic experience. A 20,000 sq. ft. venue was conceived from the ground up, creating a truly custom and one-of-a-kind museum in the heart of Texas.

Experienced in a linear, one-directional path, each room offers a unique, educational, and interactive engagement for guests. With an initiative to support the arts, CF paired with local, emerging artists, as well as established creatives on a select number of rooms. Houston’s fan favorite experiences include the brand’s iconic Confetti Accumulation room and an all-new concept featuring oversized balloons that dance to music in synchronization found within the Thought Bubbles room. From the vibrant string art installation in the lobby to the ultimate NASA-themed ball pit, every corner of Color Factory Houston was designed to ignite one’s imagination and child-like joy in the most colorful of ways.