Brooks Running Product Launch   
Brooks Running’s BestFest campaign was brought to life with a product launch for press. The event highlighted the brand’s featured shoe collections, Ghost 12 and Adrenaline GTS 20. Outfitted in Brooks Running shoes and apparel, editors were invited to test the products first-hand by participating in a group city run. 

Following the run, guests were greeted with a festival-themed event featuring product displays incorporating materials and simple construction found within the festival setting, such as raw plywood, pvc pipe, string lights, green turf, and pennant flags. Editors were invited to partake in a series of mini BestFest Challenges and preview the collections with Brooks Running experts.





Role _ Creative & Design Lead
Partner _ Dera Lee Productions
Location _ New York City, New York
Photography _ Sean Smith Photography