Bliss & Target Product Launch
Bliss and Target partnered up to bring this clean, cruelty-free skincare brand out of the spa and into the hands of skincare fans nationwide. The brand wanted to disrupt the beauty aisle and create a product display that could only be accomplished by Bliss Beauty.
The display was inspired by the brand’s playful packaging and cotton candy colored palette. Pastel dichroic plexi was used to line the shelves and custom product labels were designed to feature the various collections. Product imagery was highlighted throughout the shelving in mini light boxes and featured products were displayed in plexi vitrines. Scratch’n’sniff graphics featuring product-inspired fragrances, such as watermelon and marshmallows, were designed to allow buyers a playful engagement point within the display.
The display was inspired by the brand’s playful packaging and cotton candy colored palette. Pastel dichroic plexi was used to line the shelves and custom product labels were designed to feature the various collections. Product imagery was highlighted throughout the shelving in mini light boxes and featured products were displayed in plexi vitrines. Scratch’n’sniff graphics featuring product-inspired fragrances, such as watermelon and marshmallows, were designed to allow buyers a playful engagement point within the display.
Role _ Creative & Design Lead
Partner _ Pen&Public
Location _ Select Target Locations
Partner _ Pen&Public
Location _ Select Target Locations